Since the beginning of this year, Ruian City has continuously deepened the management of folk belief affairs, innovatively introduced traditional cultural elements, deeply excavated the cultural connotation of places, carefully prepared to build the project of “one place, one landscape and one story”, and gradually formed a new fashion of “telling a good story and shining positive energy”, which enabled folk belief to play an active role in prospering Ryan folk culture, transmitting and carrying forward positive energy, and promoting the construction of a harmonious society.
First, pay attention to digging the connotation, and do a solid job in story digging and reshaping. The excavation and reconstruction of cultural stories in folk belief places is the key and core of the “one place, one landscape, one story” project. Only by digging the connotation of the cultural story of the place, reshaping the positive energy and core values embodied in the story, and building the external hardware of the place can the place be more refined, energetic and spiritual. Comprehensively explore the intangible cultural heritage, folk activities, legendary stories, cultural relics and historical and cultural connotations of worshipping gods in the folk belief activity places, carefully select 28 folk belief activity places as the first batch of key construction places, guide the places to dilute the original superstitious fairy tales, and inject positive energy contents such as “harmony, kindness, loyalty, righteousness, filial piety, honesty, benevolence, faith, courtesy and wisdom” into the stories. Reorganize and reshape the story of the place, and reorganize it into a new story that is easy to understand, lively and interesting, rich in philosophy, upward and good, and actually reflects the core values of socialism.
The second is to plan hardware construction and promote interior renovation and environmental remediation. Based on the traditional folk custom concept and the reality of the place, this paper studies and designs the renovation and upgrading of the interior of the place, such as story murals, environmental layout, etc., beautifies and afforestes the surrounding environment, practically improves the place environment, and strives to build a number of “garden-style” and “landscape-style” folk belief activity places. For example, Wenchang Pavilion on Gongrui Mountain is dedicated to Wenchang Ye, and its incense is strong. Especially during the middle school entrance examination and other large-scale examinations, many believers come here for incense. First, raise funds to build the No.1 Bridge. As Gongruishan is an isolated island on Wenruitang River, you can only take a boat to the island. For this reason, some enthusiastic believers jointly raised more than 1.5 million yuan to build the No.1 Bridge. The second is to do a good job of lighting up at night. Anyang Street and Wenchang Pavilion actively cooperate with each other, taking the place and Gongrui Mountain as the center, and doing a good job in night-time bright project. Now Wenchang Pavilion has become an important part of Wenruitang River culture research by Wenruitang River Culture Development Promotion Association. The third is to promote interior renovation. Invite TV stations to make publicity documentaries to build venues, and purchase TV sets to broadcast in the venues. Set LED display screen to play religious policies and regulations and civilized incense slogans. Make exhibition boards, implant Ruian cultural celebrities’ deeds in Zhuangyuan Bridge, and promote a good style of study. Now Wenchang Pavilion is beautiful, just like a pearl inlaid on a jade belt, and like a basin of exquisite landscape bonsai, attracting many citizens to stop and take photos here.
The third is to “control quantity and improve quality” and promote comprehensive management of sites. There are 1,231 original folk belief activity places in Ruian, with many places, small scale and low grade. Combine the transformation of urban villages, old villages and “three changes and one demolition” to carry out comprehensive management, promote and guide “multi-temple integration”, break the bottleneck of the development of folk belief places, and practically promote the integration and rectification of a number of “low and scattered” places. After the rectification, there are 986 folk belief activity places in our city. Mayu town Jiangqiao Village originally had seven places for folk belief activities, with an average building area of only 90 square meters, covering a total area of about 3,000 square meters. On the premise of respecting faith, we strengthened guidance and fully gained the understanding and support of believers. Taking Jiangqiao Village’s new rural construction as an opportunity, “multi-temples are integrated” with unified planning, and Xinyangfu Temple was built as a new scenic spot. After the integration of seven places, a total of 2,600 square meters of land was saved. The vacant land will be used to build a new swimming pool and tourism complex, improve related infrastructure and surrounding facilities, and at the same time, make use of its rich folk belief characteristics, rich historical and cultural accumulation, and combine with Shipeng Tomb, a state-level cultural protection unit, to create a brand-new tourism landscape of folk belief+cultural relics, which echoes the “moonlight in lotus pond” at the foot of the mountain and attracts surrounding tourists to visit.
The fourth is to enrich folk activities and create a strong atmosphere of co-construction. Adhere to “adapting to local conditions”, integrate local traditional belief culture, and integrate “one place, one landscape, one story” into traditional festivals such as Spring Festival, Lantern Festival, Qingming Festival and other major folk belief activities, and form a series of intangible cultural heritage projects such as Xincheng Temple Fair, Caocun Lantern Festival, Bishan Block the Blessing, and Shucun Pig Hall. For example, the Xincheng Temple Fair, which has been included in the intangible cultural heritage of Ruian City and Wenzhou City, has been held in the East Hall of Xincheng Street on the 10th day of the first month every year since the Northern Song Dynasty. So far, there are still popular folk songs: “On the first day of the first month, the temple gate is opened; on the second day, the father-in-law is worshipped; on the third day, the neighbor is worshipped; on the fourth day, the garden is paid; on the sixth day, there is nothing to do.” The temple fair in Xincheng carries the unique cultural connotation of folk art, which is a great exhibition of folk literature and art. It fully expresses the great achievements of the sages in doing practical things and doing good deeds for the people, and inspires the later people to learn their noble qualities.
Fifth, elaborate organization and multi-dimensional development of cultural activities in places. Organize folk belief activity places to carry out all kinds of traditional etiquette, civic quality education and other activities, and create a “heritage place” to carry forward mainstream values and excellent folk culture in the form of opera performances, cultural visits and story exhibitions; Support and encourage places to carry out activities such as poverty alleviation, old-age services and charity. For example, the folk belief activity place in Tangxia Town spontaneously organized a donation of several hundred thousand yuan to build a road for Shuangyang Village in Gaolou Town, and the folk belief activity place in Xincheng Street offered porridge free of charge in Xincheng Hongguang Love Pavilion. The ceremony of commending the folk moral model of “The Most Beautiful Immortal Descendants” was held in Xiang ‘ao Palace, Xiang ‘ao Village, Xianjiang Street, and a series of large-scale cultural performances of “Our Village Night” were held in folk belief venues. The venues were organized to participate in the selection activities of “the most beautiful cultural person”, “respecting the elderly and loving the advanced individuals” and “commending the folk moral model”, so as to carry forward the excellent traditional culture, show the good social customs, actively transmit positive energy, and make ideological and moral.