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Horse culture originated in Jingning County, Zhejiang Province, and began in the early Tang Dynasty. It has been more than 1300 years, and it is a traditional folk custom passed down from generation to generation in many provinces such as Zhejiang and Fujian. Sacrifice to “Ma Xian” is basically held in the palace, during which there are three main forms. First, daily prayers to God, lighting incense, drawing a sign, asking for peace, praying for rain and a bumper harvest, and asking for children are often fulfilled; Second, the temple fair is held on July 7th every year according to traditional customs; The third is to hold cultural festivals in conjunction with tourism, and actively expand colorful tourism projects, activities and formats through the integration of culture and tourism.
Jingren, with the Zhejiang spirit of “doing everything in practice and bravely standing ahead of the tide”, took advantage of the situation to develop and start a new bureau. Design Matianxian Cultural Corridor, Industrial Park, Scenic Spot, Commercial Street, Hotel, Homestay, Food, etc. Create high-quality research tourism products, pilgrimage special tourism routes and filial piety culture parent-child tourism routes, so that tourists can enjoy the tourism experience of combining natural landscape, social landscape and cultural landscape while “eating, living, traveling, shopping, learning and praying”. By holding the Ma Tianxian Cultural Tourism Festival, we will inherit and carry forward the traditional culture and promote rural revitalization. In 2016, Ma Xiansu was declared by Jingning She Autonomous County and listed as the fifth batch of intangible cultural heritage list in Zhejiang Province. In 2019, Ma Xianfei Inheritance Research Association was established. In 2020, the reconstruction project was started. In 2021, it was listed in the Outline of the 14th Five-Year Development Plan of Jingning She Autonomous County.
After a long period of cultural accumulation, the legend of Ma Tianxian has formed a cultural value system of respecting the elderly, loving each other, and being loyal to the country. Jingning will adhere to the people-centered work orientation, adhere to the socialist core values, adhere to creative transformation and innovative development, extend functions, and show moral to plan cultural creation and tourism products that can reflect the cultural value of the legend of Ma Tianxian, inherit cultural genes, continuously enhance the vitality and influence of Chinese excellent traditional culture, and add color to the new glory of Chinese culture.