Tianyi Pavilion is ethereal, the city of film and television is emerging, new country music is around, and creative sparks are blooming… At the Haisi Road Cultural Tourism Expo, the culture of Ningbo was colorful and colorful, showing the latest achievements of the construction of Ningbo, film and television Ningbo, music Ningbo and creative Ningbo over the years.
In the book fragrance section, Tianyi Pavilion, Ningbo Publishing House, Ningbo Xinhua Bookstore Group and other main forces of Ningbo construction have gathered. Tianyi Pavilion continues to forge ahead, not only the master of Ningbo’s famous library buildings, but also the leader of Ningbo’s new chapter. Today, the expansion project of Tianyi Pavilion is in full swing, committed to building a book fragrance Ningbo brand integrating book collection culture, reading culture and creative culture. As an important pillar of the construction of Ningbo, Ningbo Publishing House has been exploring the road of transformation, and the digital reading experience hall they planned and launched covers eight major content sections: “Voice of Party Building”, “Dialect Learning”, “Literature and Art Yongcheng”, “Audio Novel”, “Parent-child Reading”, “Listening to Ningbo”, “Electronic Books” and “Traditional Culture”. As long as the audience scans the code through WeChat and uses their fingertips to on-demand, they can listen to all kinds of audio books, and can also “take away” mobile reading electronic documents. With the theme of “Let Culture Read a New Era, Discover a Better Life with Creativity” as the theme of the exhibition area, Ningbo Xinhua Bookstore Group vigorously inherits and carries forward the reading spirit of Ningbo’s “book collection ancient and modern” and conveys the sense of innovation in the new era. Through implantation, cooperation and self-construction, Ningbo Xinhua Bookstore Group has successfully created a number of regional characteristic bookstores integrating reading, exhibition, catering and experience in various towns and townships (streets) in Ningbo.
As one of the main forces of film and television construction in Ningbo, Xiangshan Film and Television City has launched a variety of activities, including the promotion of film and television scenic spots, but also the popularization of film and television culture. According to the person in charge of the relevant department of Xiangshan Film and Television City, after the outbreak of the new crown epidemic, Xiangshan Film and Television City took the lead in launching “eight measures” to support film and television enterprises to tide over difficulties together, and reduced the use fee of the crew by category. Since the beginning of this year, Xiangshan Film and Television City has received more than 100 crews, a year-on-year increase of about 50%; More than 400 newly introduced and settled film and television enterprises, a year-on-year increase of 23%. It is exciting that the construction of film and television in Ningbo is expanding from Xiangshan to the whole city. Significant progress has been made in building a global “natural studio”, and more than 1,200 units and scenes in the city have become film and television shooting bases. This year, nearly 20 crews have filmed all or most of the content in Ningbo “Nature Studio”. The construction of the film and television city has brought about continuous breakthroughs in local theme works. Since August, there have been film and television works produced in Ningbo such as “The Alley Prime Minister”, “One Branch and One Leaf Always Love” and “Happiness to Ten Thousand Homes” have been launched.
Recently, at the scene of the Cultural Tourism Expo, the singing of China’s new country music continued to sound, and many viewers couldn’t help but stop and listen. Since its launch in March 2019, the China New Country Music Development Program is a microcosm of the achievements of music Ningbo, which has developed 8 performing arts exchange bases, built 60 creative experience camps, and held 20 music events. China’s new country music development plan has gone out of Ningbo and landed in Hangzhou, Jiaxing, Jinhua, Wenzhou, Lishui and other places. Some of the “new forces of music” exhibited at the Cultural Tourism Expo are also eye-catching. Jia Yike Studio, based in Ningbo Music Port, has launched a variety of digital music products, including digital mixers and foldable 88-key pianos.
Through “culture +” design, building Ningbo into a first-class creative design highland is the main goal of creative Ningbo construction. At the exhibition site, attentive visitors found the spark of creativity dazzling. A piano named Find is eye-catching. This is a piano with traditional piano as the pronunciation principle combined with automatic control technology, in addition to playing like an ordinary piano, it also has automatic performance, intelligent sparring, recording and restoration functions. Another chess robot attracted a lot of spectators to play against it, but most of them lost. This robot can not only play Go, but also Gomoku, and has strong adaptability. A mirror that looks ordinary can be “sitting in the classroom” like Chinese medicine, as long as you bring your face close to it and stick your tongue out, it can roughly understand your health status and give diagnosis and treatment suggestions. It is understood that these products are all from Zhejiang Robot Industry Group in Yuyao. The products of Qiange Song Company from Zhenhai have automatic composition function, as long as you enter the lyrics and choose your favorite style, the software will automatically compose and arrange music.
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(Contributed by Ningbo Municipal Commission of Commerce)