On August 27, Chu Ziyu, secretary of the Party Leadership Group and director of the Provincial Department of Culture and Tourism, led a team to Jiashan to carry out research, and signed a cooperation agreement with Jiashan County on jointly promoting the development of culture and tourism in Jiashan District, a demonstration area of ecological green integration in the Yangtze River Delta. Zhu Yawei, member of the Standing Committee of Jiaxing Municipal Party Committee and director of publicity, Hong Hupeng, member of the Standing Committee of Jiaxing Municipal Party Committee and secretary of Jiashan County Party Committee, Xu Mingyang, deputy secretary of the County Party Committee and head of the county, Zhang Shuo, director of Jiaxing Municipal Bureau of Culture, Radio, Television and Tourism, participated in the survey.
Chu Ziyu and his delegation successively carried out research in Ganyao Yaodun, a provincial cultural protection unit, Henggang Village, Yaozhuang Town, a provincial 3A scenic village, and Dongmen Historic Block, and held a forum on cooperation in cultural and tourism development in Jiashan District, a demonstration area for promoting ecological green integration in the Yangtze River Delta.
Chu Ziyu fully affirmed Jiashan’s achievements in cultural and tourism development. He pointed out that we should speed up the guidance of the tourism industry, improve the tourism environment, make full use of cultural and tourism resources, innovate and expand cultural and tourism products, promote the development of cultural tourism with multiple formats and the integration of the whole industry, and create a new highlight of cultural and tourism integration. Second, we need to see the bright future, speed up the creation of a state-level tourism demonstration area, speed up the building of a picturesque county garden, promote the construction of Jiashan culture, and implement the cultural gene decoding project; Third, we should go beyond the peak and make every effort to build a 100000 level scenic spot, and create gold business cards for cultural tourism such as Dayun National Tourist Resort, Yaozhuang Village Tour, and Xitang Eternal Love; Fourth, create a brand, build an IP project on the basis of attaching importance to large projects and investment, deepen the IP of Xitang Ancient Town, actively create several famous cultural and tourism brands in the county, and give full play to the brand effect; Fifthly, we should draw on experience, pay attention to the reform plan first and try first, actively explore the construction of a new round of public cultural service system, study and formulate the 2.0 standard of modern public cultural services, actively explore the development of culture and tourism industry in Zhejiang Pilot Free Trade Zone, and plan new forms of culture and tourism.
At the meeting, Chu Ziyu and Xu Mingyang jointly signed the Cooperation Agreement on the Development of Culture and Tourism in Jiashan District of the Demonstration Area of Ecological and Green Integrated Development in the Yangtze River Delta jointly promoted by the People’s Government of Jiashan County, Zhejiang Provincial Department of Culture and Tourism, and strive to promote the development of culture and tourism industry in Jiashan County to become the leading industry by 2025, with the added value of cultural industry and tourism industry accounting for 9% and 8.2% of GDP respectively.