Overlooking the Yangtze River Delta from a high altitude, it is located in Nanxun District, Huzhou City, in northern Zhejiang, and is a node city at the junction of Suzhou and Zhejiang Provinces and Suhujia City.
At a time when all localities are paying attention to the development of tourism, it is urgent how to explore and enhance their core competitiveness, break through the current highly homogenized market, and create unique tourism characteristic brands.
In the new round of development “big test”, Nanxun promotes the creation of Zhejiang Province Agricultural Cultural Tourism Common Prosperity Demonstration Zone, integrates the unique landmark agricultural cultural tourism elements of each town and street, and plans to create a diversified “Yangtze River Delta Parent-Child Paradise” tourism brand project.
At present, creating a hot land suitable for work, a pure land suitable for living, and a happy land suitable for tourism in the Yangtze River Delta region is becoming a reality in Nanxun.
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Road network as the foundation: cohesion and gathering force “gathering and dispersing into a crowd”
Compared with the surrounding brother districts and counties, Nanxun, which is dominated by water village plains, has no outstanding advantages in natural scenery. The unique traffic location advantage may become one of the keys to its breakthrough.
Once upon a time, a Grand Canal connected Nanxun and Shanghai, achieving a century of glory. Now, when the Shanghai-Suhu Lake Railway is completed and put into operation, Nanxun will truly integrate into Shanghai’s 30-minute traffic circle.
“Integrating Shanghai and connecting with the Soviet Union” is Nanxun’s consistent development strategy. With the integrated development of the Yangtze River Delta elevated to a national strategy, as a cooperation zone of the Yangtze River Delta Eco-Green Integrated Development Demonstration Zone, it has been successively included in Shanghai’s “1+10” metropolitan area and “1+8” metropolitan area.
Connecting Shanghai hub in the east, Sujia railway in the middle, Nanxun with Nanjing-Hangzhou high-speed railway, Shanghe-Hangzhou railway, and Huhangzhou railway in the west, occupying the hinterland of the center of the Yangtze River Delta and the golden intersection of the Shanghai-Hangzhou-Suzhou metropolitan area, the time and space distance with Shanghai, Suzhou, Nanjing, Hefei, Hangzhou and other places is gradually narrowing, becoming an important “post station” with water town characteristics.
“Cultural heritage + Jiangnan water town + agricultural and rural areas” is the biggest feature and advantage of Nanxun’s tourism industry as a whole, based on the dam camp and the flower sea camp, Nanxun has also made a certain reputation in the new tourism type market.
“In the long run, without systematic planning, it is impossible to work alone.” Yangtze River Delta Parent-Child Paradise has broad market prospects, will become a unique new business card of Nanxun tourism, and become a flashpoint in the emerging tourism market. Zhai Haifeng, member of the Standing Committee of the Nanxun District Party Committee and director of the Propaganda Department, said.
It is reported that the district will create a “1+4+N” structure of “Yangtze River Delta parent-child paradise”, “1” is the “Yangtze River Delta parent-child paradise” tourism brand in Nanxun District, “4” is four tourist routes: Nanxun Old Museum Route, Lianshi Shuanglin Route, Linghu Hefu Route, Shanlian Qianjin Shishu Route, and “N” is a number of landmark children’s paradise projects with distinctive characteristics.
“We must dare to break through traditional habitual thinking, and the target audience should not only face the surrounding area, but also give full play to the advantages of location, mainly to attract people from Shanghai, Hangzhou and other metropolises to come to Nanxun, so that Nanxun’s ‘Yangtze River Delta Parent-Child Paradise’ will become a well-known tourism brand in the Yangtze River Delta region.” Zhai Haifeng said.
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Farming and Planting: Fertile Fields Compose a Magnificent Chapter
As a modern agricultural industry region, Nanxun has four golden business cards of “characteristic grain and oil”, “fine fruits and vegetables”, “ecological lake sheep” and “freshwater fishing capital”, which is the “vegetable basket”, “fruit plate”, “meat basin” and “grain bag” of the Yangtze River Delta metropolitan area.
Integrating high-quality agricultural resources and tourism industry, the district is creating a new tourism business card that echoes natural scenery and historical and cultural heritage, and writing a glorious chapter of Chinese agricultural civilization.
In early June, in Digang Village, Hefu Town, 15 “rocking fishing boats” with red ribbons officially set sail. Tourists can not only enjoy the scenery of the ancient village of Jiangnan in Digang City, but also taste the “100 counties and thousands of bowls” special delicacies such as meat cakes and fish soup rice made by local villagers on the cruise ship.
Immersive themed parent-child experience activities such as the “rocking fishing boat” water upstream line are one of the Yusang fun park projects created by Hefu Town, which forms an experiential tourism sector by further excavating the resources of Sankey Fish Pond.
Take a “rocking fishing boat”, enjoy the “Cultivating and Reading Heirloom” stone wind pen road Chinese character water excursion exhibition, and taste snacks at farmers on the shore… The Yusang Fun Park project is expected to attract more than 20,000 tourists to experience one-day trips throughout the year.
As one of the three major freshwater fish production bases in China, there are still 60,000 mu of mulberry land and 150,000 mu of fish ponds in Linghu Town and Hefu Town in Nanxun District, and “Zhejiang Huzhou Sankey Fish Pond” has been recognized as “Globally Important Agricultural Cultural Heritage” by the Food and Agriculture Organization of the United Nations.
In recent years, Linghu Town has been committed to promoting the development of rural agricultural cultural tourism, and the tourism infrastructure of various villages in the area has been improved, and there are many projects that are suitable for play and fun such as 10,000 mu runway fish breeding base, fun fishing, bawei museum, net red swing, etc.
The Yanggang (Fish Amusement Park) project on the swing built by the town will open an immersive fishing experience in the river, where parents and children can use various traditional fishing tools such as fishing nets and fishing cages to surround and fish shrimp and crab to experience traditional fishing.
It is reported that near each project, the town will also launch a food processing base, and the fish, yellow eels, crayfish, etc. caught by tourists can be immediately cooked and processed, which is full of agricultural interest
The tourism development idea of organic integration of agriculture and tourism meets the current market demand, and will surely become an ideal travel choice with high stickiness for parent-child families and young people.
Next, the district will also plan a number of projects such as the Shanlian Hanshan Sericulture Study Camp Project, Lianshi Daguanyuan Sheep Parent-Child Resort, and Qianjin Hum Bajie Theme Farm, striving for full official operation within the year, and some projects will be launched in the summer.
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Cultural empowerment: adding wings to forge the soul “learning through fun”
Driving out of the Nanxun South Exit of Shenjiahu Expressway, the “Crystal Crystal Nanxun” city image logo with white characters on a blue background is particularly distinct.
At present, the “Yangtze River Delta Parent-Child Paradise” tourism brand project and the “Crystal Crystal Nanxun” city brand echo each other and are becoming a new economic growth point for Nanxun.
Shanlian Town, located in the south of Nanxun, aims to build “Lake Pen Capital”, “Silkworm Holy Land” and “Culture and Art Hometown”, and has successively built development platforms such as “Lake Pen Workshop” and “Lake Pen Cultural Industrial Park”.
“The Hubi Town Study Camp and the Canal Sericulture Study Camp we are building include various research, outdoor development, theme square, cultural exchange, online live broadcast and other projects, and strive to study 500 times a year with more than 20,000 people.” Shen Minyong, secretary of the party committee of Shanlian Town, said.
Create rural tourism agglomeration areas and promote the integrated development of cultural tourism. At present, cultural tourism has become an integral part of key industries in Nanxun.
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The existing Huzhou municipal-level cultural protection units old granary tubes, Grand Canal historical and cultural districts, intangible cultural heritage items boat boxing and other training towns are promoting the Grand Canal parent-child paradise, including rice brewing experience, sericulture study, cocoon art cultural creativity, boat boxing experience, etc.
The town encourages visitors to learn traditional culture through recreation and edutainment. At present, the first phase of the Grand Canal Historical and Cultural District project has been completed, and the second phase is under construction, with an estimated daily flow of 6,000 people.
As the hometown of ruins, the site of the tower in Qianjin Town can be traced back to the Majiabang culture 6,500 years ago, the late Zhou Dynasty Yinyin and pottery culture, and the cultural accumulation of the sixth Han Dynasty, spanning 3,000 years.
Using site resources, the town is building the Tadi Site Museum, setting up four major block functions of site historical evolution display, cultural relics exhibition area, archaeological experience area, catering and leisure area, focusing on cultural empowerment and grasping the core of “learning in fun”…
“The ‘Yangtze River Delta Parent-Child Paradise’ built on the road of integration of agricultural culture and tourism will form an all-weather and diversified tourism route, get rid of the restriction of traditional tourism ‘relying on the sky to eat’, and will also promote the development of Nanxun agricultural cultural tourism industry and related supporting facilities.” Fei Xuemei, deputy head of Nanxun District, said.
Through the integration and aggregation of industries, Nanxun is now moving towards a sustainable development path of agricultural cultural tourism with rich ecology, rich industry, rich people and rich spirit, and is striving to move forward.