A few days ago, Zhejiang Provincial Department of Commerce announced the list of the first batch of provincial-level demonstration smart business districts, and the smart business district of Changxing Central Plaza was on the list. Since 2020, Changxing County has earnestly implemented the deployment requirements of the whole province’s business circle service promotion, earnestly strengthened departmental co-ordination and linkage between government and enterprises, focused on the goal of “five transformations and six scenes”, evaluated the detailed rules for the establishment of the model smart business circle and service promotion in the standard province, implemented the pilot work of the smart business circle, and promoted the development of public facilities, convenient services and digital management in the business circle.
First, improve the organizational system and strengthen job security. The first is to strengthen organizational leadership. Give full play to the coordinating role of the leading group for circulation and consumption work, formulate the work plan for the great improvement of service in Changxing County’s business district, and the county leaders are in charge of overall planning, and the two departments, namely, the Run and Reform Office and the Commerce Bureau, take the lead in promoting it, clarify the responsibilities of relevant departments, highlight the key points of work, assume their respective responsibilities, cooperate closely, and establish four pillars and eight pillars to promote the work. The second is to strengthen the work. In accordance with the requirements for the establishment of “five transformations and six scenes”, combining with the existing conditions and foundations of the central plaza business district, we will refine the contents of the establishment, put forward a framework system of “one foundation, one platform and one system”, set up a working group for promoting the smart business district, implement the working mechanism of normal contact between government and enterprises, organize regular meetings, examine the achievements and difficulties of the work promotion, solve the existing problems in time, make every effort to promote the work, and strive to form a model for service promotion in the business district with Changxing characteristics. The third is to strengthen assessment and guidance. The Smart Business Circle will be included in the scope of the county’s public service promotion work, with quarterly notification and annual assessment, which will enhance the department’s sense of responsibility and urgency, and form a good atmosphere for pressing ahead. To strengthen the connection with finance, on the basis of making good use of business promotion funds, focusing on service industry and cultural industry policies, we will increase policy support such as enterprise transformation and upgrading, new retail development and enterprise promotion. Since 2020, nearly 2 million yuan has been spent on the promotion of public services in business districts.
Second, strengthen the infrastructure and optimize the business environment. The first is to strengthen the infrastructure of public administration. Strengthen the infrastructure construction such as municipal roads and greening in the business district, successively carry out projects such as the pavement reconstruction of Jiefang Road and the lighting reconstruction of Jinling Road, implement the landscape enhancement project along the moat, and complete the construction of Xiaoxiang Night Market in Dongyufang. Promote the construction of network information infrastructure, the 5G equipment in the business district is laid in place, and the signal service is fully covered. The second is to strengthen the construction of government service carriers. Based on the principle of “being close to demand and convenient for the people”, nearly 400,000 yuan was invested to complete the relocation of Zhicheng Street Convenience Service Center, promote the sinking of various livelihood issues such as business license handling, set up a comprehensive acceptance area, a functional station acceptance area and a background approval area, and implement a “one-stop” comprehensive service. Cooperate with the government affairs office, configure the government affairs integrated machine in Dongyufang, implement 24-hour government affairs service independently, and realize the dual-track parallel of “one-stop handling and nearby handling” of government affairs service. The third is to strengthen the mining of business district characteristics. Taking the East Fish Square as the main carrier, the ancient city wall site of Changxing is inherited and protected. Around the historical allusions of Changxing, tea culture and fish culture are integrated, and a number of Langfang buildings and sketches such as Shangshufang and Luyu’s boiled tea are displayed carefully. The three unique pavilions of tea tasting with Taihu stone, purple bamboo shoots tea and teapot are introduced and cultivated. The cultural atmosphere of the business district is stronger, and it has become a popular punching place in the county. The local characteristics of the business district are further highlighted.
Third, focus on digital empowerment and improve the level of wisdom. The first is to build an online platform for the business circle. Graft the “Heart of Changxing” local life platform, integrate the business circle enterprises and public service resources, develop the online platform of the business circle, create the digital portal of the geographic business circle information platform, and realize the platform inquiry and online guidance functions of the convenience service resources of the business circle. We will promote the combination of digital technology with physical businesses and commodities, with over 300 key businesses completing digital transformation, integrating the first batch of 10 contactless distribution points set up by Urban Distribution Technology, exploring and promoting contactless distribution services, and striving to form a closed loop of online display, timely trading and offline distribution consumption scenarios. The second is to build a smart parking system. Collect the public parking spaces on the ground in the business district and the underground parking spaces of the business district enterprises, develop the intelligent parking system by means of digitalization and informationization, and access 18 parking spaces around the business district, involving more than 2,000 parking spaces, and realize fingertip operation such as parking space allowance inquiry, parking guidance and online payment. Promote the orderly non-inductive payment work, and realize the departure without raising the bid, the departure efficiency can be increased by more than 80%, and the traffic congestion and other problems will be alleviated to some extent. The third is to promote the digital development of enterprises. Solidly carry out the new service action of digital life, promote the development of digital commerce and trade, and guide the integration of online and offline development of key commerce and trade enterprises. Yaohan and Jiuhuicheng have set up online shopping malls, and the global purchase of the North Zhejiang Building has been put into operation. Multi-brand imported goods can be purchased at will, and Datong Hua arrives at home to provide online shopping and distribution services. Relevant merchants in the business circle have strengthened cooperation with third parties such as Meituan, and the mobile payment coverage rate is close to 100%, further broadening the marketing channels of enterprises and facilitating the consumption of the masses.
Fourth, improve convenience facilities and enhance human services. The first is to build a convenient medical service system in the business district. Cooperate with the Red Cross Society, organize 17 commercial enterprises such as Yaohan to carry out first aid training, and equip them with medical first aid kits and other facilities; Integrate the resources of the medical community, set up a nearby medical service point with the street community health center as the carrier. Promote the construction of public first aid projects, set up integrated AED intelligent cabinets in Dongyufang, Yaohan, etc. (the equipment can be linked with the 120 center, and the emergency rescue will wait for the 120 ambulance at the same time), and initially establish a humanized medical service system in the business circle of simple medical service on the spot, nearby medical service and emergency medical linkage rescue. The second is to promote convenient travel in the business circle. We are committed to realizing on-the-go travel and convenient parking in the business district, setting up a bus hub station in the square, setting up five bus stops, opening 20 bus lines, with 1038 daily bus trips. On the basis of the resources of enterprises and public parking spaces, the parking lots of government agencies and institutions during non-working hours will be opened to the public, and two temporary parking spaces for online car and bus will be added. Optimize the layout of bike-sharing, set up more than 150 stations, add 1,500 vehicles, and gradually optimize and solve problems such as inconvenient travel and difficult parking. The third is to strengthen the human service of enterprises. In combination with the work of creating a civilized city, we will continue to improve the convenience facilities of enterprises. The core enterprises in the business district have set up a service desk, and the maternity room and barrier-free facilities are fully covered, and the convenience service function is not left blank. Especially in Dongyufang Block, from 2020 to 2021, a total of 1.2 million yuan was invested in facilities upgrading, 35 sets of leisure seats were set up, and barrier-free facilities of 3 toilets were transformed in combination with the requirements of toilet upgrading, and a new intelligent public toilet was built, and facilities such as the maternal and child room and the third toilet were updated simultaneously; A new 60-square-meter customer service center will be built to provide information consultation, goods rental and other services, and the humanized service capacity of the block will be effectively improved.
Five, a strong business atmosphere, the implementation of normal supervision. First, enrich the activities in the business circle to boost people’s popularity. Focus on “long-term consumption”, take the central square business district as the main carrier, and hold a series of consumer promotion activities such as “Consumer Red May” and “Intangible Cultural Festival”. The government and enterprises are linked together, and more than 3 million yuan of consumer vouchers are distributed, which effectively stimulates consumption. Implement the “Competition Measures for Promoting Consumption Points System in Changxing County”, link the promotion results of enterprises with policy rewards, and encourage enterprises to promote sales normally. Carry out business travel cultural activities such as food festival in business district and hand-painted postcards, among which the number of onlookers in the first business district postcard collection activity reached 80,000. The second is to promote the creation of rights and interests with confidence. To promote the construction of safe consumption in the business district, the core enterprises have set up consumer rights protection stations, and have done a solid job in complaint acceptance, mediation and settlement. Zhongbaiyi Store and Yaohan Store have been evaluated as safe consumption units, and Dongyufang has been evaluated through the creation of safe consumption blocks. Focusing on food safety, green consumption and other work, Changxing Sunshine Catering Platform was built, and 1567 video sunshine kitchens were completed. The kitchen display of the take-out ordering platform covered 677 catering business units in the county, including about 50 business districts. The third is to strengthen daily control and promote safety. Strengthen the input of equipment such as crossing video surveillance, connect the probes at the main entrance of the business district to the public security network, set up a police linkage station in Dongyufang, and timely grasp and deal with emergencies in the business district. Enterprises are guided to strengthen the construction of fire protection management, enterprises such as Zhongbaiyi Store build a fire protection remote control system, coordinate with a third party to strengthen fire protection supervision, and Dongyufang conducts regular fire drills, focusing on improving the construction of four fire protection capabilities.
(Contributed by Changxing County Bureau of Commerce)