Taste desserts, learn “Six Arts”, and walk the Magpie Bridge … On the evening of August 4th, the “Sugar House” in Hushan Street, Cixi was very lively, and the theme activity of “Romantic Tanabata” was held here. A romantic picture scroll with vivid colors and fragrance slowly unfolded in the summer night.
Tangfangli, which is located beside the national highway, was originally an abandoned factory building. Hushan Street repositioned and transformed it, making it a new landmark with both fashion and tradition, attracting more than ten online celebrity stores such as Luxi River and Haoyu Chongqing Hotpot.
“Tangfangli” is promoted to Cixi Net Red Business Circle, which is a vivid epitome of “turning old into new” in Hushan Street. Hushan is the core urban area of Cixi. In recent years, with the shift of the center of gravity of urban development and the adjustment of functional layout, it inevitably faces the problems of aging appearance, limited space, deceleration of kinetic energy and so on.
How about the new vitality of generate in the old city? “Promote urban reconstruction and renewal, build online celebrity economic circle, implement the upgrading of characteristic commercial blocks, consolidate and upgrade the core position of the service industry in the old city with new formats and new models, and continue to expand and develop new space.” Chen Meng, secretary of the Party Working Committee of Hushan Street, said that in the first half of this year, online celebrity’s economy, online economy, first store economy and night economy became new economic growth points of the street.
Strengthen the transformation, and transform the city’s “scar” into a business district. “Transforming the difficulties in the creation of civilized cities such as abandoned factories, dilapidated houses and garbage accumulation areas into characteristic business districts, and connecting them in series into online celebrity punch points, which will then drive the surrounding economy.” Ye Jiong, deputy director of Hushan Sub-district Office, said. The dilapidated old buildings have been brightened, blessed and the scenes reshaped, and a number of “online celebrity positions” with great values, feelings and reputation have been connected into a piece, which has promoted the “value” of the old city and the “youth” glow.
Plan activities continuously to cultivate “online celebrity economy”. Only when there is enough traffic will there be fireworks in the characteristic blocks. In the first half of this year, in the face of various unfavorable factors in the economic downturn, Hushan Street sent the “Husheng Pioneer Unit”, and wherever the market players were in difficulty, they pushed the policy forward. Activities such as issuing coupons in the streets, selecting characteristic neighborhoods, students’ “research”, making food maps, etc. were launched, and the popularity of online celebrity business district soared after another round of promotion. “In the first half of this year, the cumulative passenger traffic of Tangfangli exceeded 2 million, and it was included in the list of Ningbo city-level characteristic blocks.” The person in charge of the “Tangfangli” business district said.
In addition, Hushan Street has done a good job in policy explanation, registration guidance, site contact, etc., so as to further strengthen industries such as commerce, finance, culture and innovation, science and technology, logistics, and old-age care. Among them, three new commercial enterprises were introduced this year, with an increase of 857 million yuan in sales in the first half of the year.
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(Contributed by Ningbo Municipal Commission of Commerce)