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This promotion activity presented the guests with a long scroll of landscape and humanities, which showed Zhejiang characteristics and was full of poetry and painting, with elaborate promotion videos and wonderful performances. Deputy Director Diao Yuquan and Ms Elizabeth Chin delivered speeches respectively. Deputy Director Diao Yuquan pointed out that Zhejiang and the United States have different natural scenery and cultural traditions, but there is a huge space for cooperation in culture and tourism. Zhejiang is willing to further deepen the exchanges and cooperation in cultural tourism between the two sides and jointly promote the healthy and sustainable development of culture and tourism. Ms Elizabeth Chin focused on sharing the culture of silk tea porcelain and food in Zhejiang, which aroused the strong interest of the participants. At the event, a beautiful photo exhibition, a tourism craft exhibition and an interactive exhibition area of tea ceremony were also set up, so that everyone can learn about Zhejiang’s unique natural environment and splendid folk culture in a short time.
On August 16th, the “Crossing to See Zhejiang” Zhejiang cultural tourism experience was held in Harvard Square, Boston, which has the strongest humanistic atmosphere and concentrated crowds. Creative exhibition area modeling, exquisite graphic display and colorful live experience activities have attracted hundreds of tourists to participate spontaneously and forward the related content of the activities, which greatly increased the exposure of the activities. Mr. David O’Donnell, Director of Strategic Communication of Boston Convention and Visitors Center, was invited to participate in this public event, and highly appreciated the meticulous arrangement of the event.
Zhejiang and the United States are important tourist destinations, and cultural exchanges have achieved fruitful results. This series of activities has further enhanced the popularity and influence of the brand “Beautiful China Poetry and Painting Zhejiang” in the United States, and deepened the exchanges and cooperation in the cultural and tourism fields between Zhejiang and the United States.