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People’s health needs and tourism concepts are constantly upgrading from the daily health care of soaking medlar in thermos cups to the physical and mental well-being holiday, and well-being tourism is receiving more and more attention.
Pursuing a healthy lifestyle
Recently, the reporter learned from travel platforms such as Tuniu Travel Network that since the Spring Festival holiday this year, Kangyang tourism products have been selling well, and many users have arranged a Kangyang trip for their parents to show their filial piety; Some young people are also attracted by the innovative play of Kangyang tourism, and join the trend of Kangyang tourism with their demands for decompression and leisure. Sanya, Haikou, Lijiang, Nanjing, Beijing, Hangzhou, Guilin, Chongqing and other places have become popular destinations for Kangyang tourism.
Health-care tourism has the characteristics of long stay, slow pace of tourism, strong spending power, high revisiting rate, and physical fitness, etc. It has realized the upgrade from a single sightseeing to meeting various needs such as experiencing local culture, integrating into local life, pursuing health and keeping in good health, and broadening horizons, etc., and has added vitality to China tourism with richer connotations and more forms.
With the concept of health getting deeper and deeper into people’s hearts, many kinds of health tourism, including climate health, ocean health, mountain forest health, hot spring health, traditional Chinese medicine health and so on, are loved by people. The person in charge of holiday product research and development of Tuniu told the reporter: “At present, Kangyang tourism products cover various functional themes such as cold avoidance, summer vacation, sports and fitness, leisure and vacation, old-age care, history and culture, etc. Visitors of all ages can find their own way. In the’ Lijiang+Shangri-La+Meili Snow Mountain Free Tour’ route, young tourists can stay in Meili Snow Mountain Snow House, hike through Mingyong Glacier, stroll through the forest park, view Rizhao Jinshan, and feel a decompression journey; In the’ Nanning+Bama+Detian Waterfall+Weizhou Island in Beihai’ route, middle-aged and old-aged tourists can visit Bama, the world-famous hometown of longevity, go boating in Bainiaoyan Cave, feel the light and shadow changes of reed flute cave on the water, stroll through the silver beach and the original volcanic island in Beihai and enjoy a leisurely and slow life. “
Create a healthy living destination
Health tourism has realized the transformation from tourism to sojourn. People start a new scene of healthy life in different places, and at the same time, it also promotes the tourism development of destinations. Look at this demand in many places, vigorously develop Kangyang tourism, and build a healthy living destination.
As the only provincial capital city of tropical island in China, Haikou has continuously developed special products in Kangyang tourism industry in recent years. Its iconic “Volcano Hot Spring Tour” takes hot spring culture as its theme, and combines various innovative experience activities to fully meet the needs of tourists for leisure, recreation and vacation, which has become a business card of local Kangyang tourism. The ongoing 2nd Hainan Hot Spring Cultural Tourism Festival and National Health Season will innovate and develop various volcanic hot spring tourism products, explore the deep integration of culture and tourism, and stimulate the new vitality of tourism consumption. Hot spring food festival, bonfire electronic party and other activities will provide more fashionable and trendy experiences for young tourists.
It is reported that in order to further enrich Haikou’s Kangyang tourism product system, Haikou will continue to launch a series of health tourism products with Haikou characteristics, such as ecological swing golf, sailing and windsurfing experience, Wannian volcano deep breathing, TCM health physiotherapy, etc., relying on its unique geographical resources, southern medicine resources and medical specialist resources.
In recent years, Wushan County, Chongqing, relying on the unique ecological environment, climatic resources and the increasingly improved traffic environment in the Three Gorges area, has built Wushan Yunyu Ecological Recreation Resort. At the same time, it has deeply explored new integrated development modes such as recreation+tourism, recreation+agriculture, recreation+culture, recreation+medical treatment, recreation+sports, recreation+research, etc. to promote the recreation tourism industry in the local area.
Known as “the hometown of longevity in the world” and “the hometown of longevity in China”, Bama Yao Autonomous County in Guangxi attracts tens of thousands of sojourners every year, relying on its unique resource advantages and ecological environment. Their sojourn ranges from ten days to months. Under the hot market demand, Bama has formed a local tourism and wellness area with the banks of Panyang River as the main line, and built a boutique hotel belt along the river. Organically integrate local cultural tourism with Kangyang tourism, and plan to build a series of innovative formats such as cultural homestays, healthy towns, healthy residential communities, and healthy industrial parks.
Health tourism has broad prospects.
The market demand is constantly upgrading and iterating, and Kangyang tourism is becoming a new outlet of tourism development, with great development potential. How to build a high-quality Kangyang tourist destination?
Ge Lei, vice president of china tourism association Tourism Marketing Branch and executive general manager of CYTS Lianke Public Relations Consulting Co., Ltd., believes that after the test of epidemic situation, people pay more attention to the two major needs of returning to nature and accompanying their families in the tourism field. In order to build a high-quality tourism destination, we should first give full play to the two core advantages of ecology and climate, and create a natural living experience close to the mountains and water. Secondly, we should focus on the two core values of health and healing. It is deeply integrated with health industries such as medical treatment, health care and traditional Chinese medicine, enriching sports, meditation and yoga, and helping to “repair” the life pressure and anxiety of urban people. Health tourism is increasingly becoming a way of life. In the future, health tourism, the ability to create beauty and the ability to operate lifestyle will become the new core competitiveness.
Health tourism meets people’s dual needs of health and tourism. Guo Liang, a researcher at the New Times Institute of Culture and Tourism, believes that the competition of Kangyang tourism destinations is fierce, and many places have included it in the “14th Five-Year Plan” for planning. To stand out from the competition, we need to do the following: First, carry out diversified development and multi-format integration. Kangyang tourism destination needs to tap the resource characteristics from leisure agriculture, medical services, leisure and vacation and other tourism products to promote the integration and development of “Kangyang+”multi-formats. The second is to create characteristic brands and innovate marketing. Tourism destinations should form a complete image recognition system, carry out special festival activities, and increase publicity to potential tourist markets. At the same time, it is necessary to strengthen safety management norms and improve service quality. Health tourism involves medical and health care services, which require high safety. Health tourism consumer groups attach great importance to mental health and feelings, and are very sensitive to service quality. All destinations should strengthen the formulation of relevant standards and specifications, and constantly improve refined and quality services, so as to meet the needs of consumers with high quality.